Everything in Postato.Feature by feature, with the plan.
The full list, so you can compare at your own pace. “All plans” includes the free trial.
InstagramTikTokThe icons say which network each feature works on.
Inbox
Instagram and TikTok comments and Instagram DMs in one queue, with what needs you first.
Needs you
One queue of what is waiting for your reply, the comments of both networks and the Instagram DMs together, with a live count.
Valuable messages
Possible sales, partnerships and the words you choose go to the top of the queue, with an alert right away in the bell and by e-mail.
Filters
By network, channel, comment type, sentiment, relationship, post and where the DM came from (on Instagram).
On the comment or by DM
Reply in public or in private by DM, while Instagram's window allows it.
DMs and stories
DMs, story replies and story mentions arrive as conversations, with photos, audio and videos opened in the panel.
Select several
Hide, ignore or move several items at once, or tap Reply with emoji and each comment gets its own emoji, without spending drafts.
Moderation and comment types
You decide, type by type, what Postato does with each comment.
What Postato does with each type
For praise, questions, criticism, spam and the other types, you choose to reply, reply with an emoji, hide or ignore.
Hide comments
Insults, bullying and spam can be hidden on your posts as soon as they are read, with one click to show them again.
Your own types
With Create type, up to 10 comment types of your own, with a name, examples and a preview of what would fall into each one.
AI drafts and voice guide
Drafts in the profile's voice, written only when you ask. You choose, edit and send.
Drafts in your voice
Written in the profile's voice, with the facts in your fact sheet, when you ask.
Up to three styles at once
In “Drafts in which styles?”, pick one, two or three styles and they come out together, for 1 draft of the month.
From your own instruction
Say what the reply should say and the draft comes out in your voice.
Timeline
Up to 20 posts from the last 30 days on each network, one line each, written on its own. The draft reads it to understand who and what the fan is talking about, and you correct every line.
No guessed facts
When a fact is missing, the draft leaves a marked gap, and it cannot be sent with it.
Bulk drafts
In Generate drafts, drafts for up to 100 items at once, in the styles you choose, written on the server, even with the tab closed.
Voice guide
How you write, built from your own replies, for you to review and edit.
Rules you wrote
Up to 20 rules every draft follows, like “Never promise a delivery date”.
Your draft styles
Up to 8 draft styles, with their own manner, humor and name.
Knowledge
What drafts can say about you, taken from what you already wrote.
Fact sheet
Short, exact facts, like the price of your course and where to buy, that drafts can state.
Documents
Upload a PDF, DOCX or TXT of up to 20 MB and Postato reads the facts.
Read your site
Postato reads one page or the whole site, up to 50 pages, and can read it again every week.
Questions for you
What a fan asks and the sheet does not have becomes a question, answered once for everyone.
Automations
The repetitive part goes out on its own, the way you set it up.
Comment the word, get the DM
Whoever comments the keyword gets the DM and a reply on the post, on one post, on all of them or on the next one you publish.
Other triggers
A word in a DM, story replies and mentions, and a welcome on each person's first DM.
By meaning
Contains, Is exactly or Means: the keyword matches by the word, by the whole text or by its meaning, read by the AI.
Carousel and tap options
For someone who sends a DM, replies to a story or mentions you, the DM can have up to 10 cards or up to 13 options to tap.
Follow to unlock
Someone who does not follow yet gets a request to follow, and the DM goes out when they follow and write again.
Ask for an e-mail or phone
The DM ends with a question, and the contact the person answers is saved on them.
Ready-made templates
Seven templates to start from, like a link, a coupon, a free download and a welcome.
Out of hours
An instant reply to the DMs that arrive outside your opening hours, with national holidays.
Automatic replies by type
With Reply alone, praise and emoji-only comments go out without you on Instagram and TikTok, after 20 of your replies in the type on each network, and story comments on Instagram.
5 minutes to undo
Each automatic reply waits 5 minutes in the Inbox, with Undo and Send now.
People and Audience
Who is who on your profile, from who arrived yesterday to your long-time fans.
People
Everyone who commented on Instagram or TikTok, or sent a DM on Instagram, with the last conversation, the interactions and the relationship strength.
Relationship strength
A score from 0 to 100 for each person, updated on its own, with the reasons.
Superfans
Who talks to you the most in 30 or 90 days, with the reason for each one.
Who promotes you
Who tagged you in stories or comments and has not been thanked yet.
Thank them in your voice
The AI writes the thank-you in your voice, for 1 draft of the month, and you send it by DM or private reply on Instagram and, on TikTok, as a reply to their comment.
What your audience asks
The week's comments of both networks and Instagram DMs, grouped by topic, with the trend of each one.
Promises
What you promise in a reply does not get lost.
A warning while you write
When the reply is a promise, Postato tells you “This creates a new promise” before you send it and keeps it with the people who were waiting.
Promises
Open, overdue, no date and done, one row per promise, even one made to many people.
Joined by Postato
The same promise to different people becomes one, with the list of who is waiting.
Reminders
A notice in the bell and by e-mail on the due date, and the day after if the promise is still open.
Metrics
For Owner and Admin: what conversations do for the growth of the profile.
Followers by day
A chart of followers with each day's posts, on Instagram and on TikTok, and, on Instagram, the days the profile grew the most.
Best posts
A ranking by each network's own numbers, never added up: reach, views, saves, shares and more, and how many days after the previous one each post came.
What your best posts have in common
Format, caption, questions, theme, day and hour of the best posts of 90 days, what made no difference, and each theme next to your other posts of the same format.
Does replying fast change anything?
How many fans come back depending on the time to your first reply.
Audience
Age, gender, countries and cities of your followers, from 100 followers.
When your audience is online
By day and hour, in the account's time zone, over the last 30 days, from 100 followers, with the hours comments and DMs arrive.
Where DMs come from
How many DMs came from ads and from the DM links you create, with a QR code to download.
Each video's numbers
Likes, shares, saves and watch time of each video, on the post's page.
Team and agency
For those who share the Inbox or look after several profiles.
Assign conversations
Hand a conversation to someone on the team, who is notified in the bell.
Internal note
Notes only the team sees, with @name to notify someone.
Reply approval
Members' replies wait for an Owner or Admin to approve, edit or send back with a note.
Roles and access
Owner, Admin and Member, and each Member sees only the profiles they were given.
Several profiles
3 profiles on Team and 10 on Agency, each with its own accounts, voice, Inbox and automations.
Activity
A log of who replied, hid or changed what across every profile, with CSV export.
Agency brand
The agency's name, logos and colors on the panel, on the agency's own domain.
Day to day
What helps you reply faster, on any screen.
Shortcuts and phone
Keyboard shortcuts on the computer, and the full Inbox on the phone, with bulk actions.
The last 30 days
When you connect, Postato reads the posts, videos and comments of the last 30 days. You do not start from zero.
Language and theme
The panel and e-mails in Portuguese or English, a light, dark or system theme, and support in both languages.
Try everything before you choose.
The 7-day free trial has everything marked “All plans”, for 1 profile with Instagram and TikTok. The icons show which network each feature works on.