Made a promise in the comments?Postato remembers for you.
Instagram comments and DMs in one inbox. Every reply arrives drafted in your own voice for you to approve, and what you promised stays with the people who were waiting.
Nothing goes out on its own until you turn on autopilot or an automation.Dashboard example: a comment asking for a gluten-free recipe, three reply drafts, your reply saying "out on Friday" and the notice that this creates a promise.
One comment, from start to finish.Without switching tabs.
The draft shows what is missing, you reply, you decide what goes into your fact sheet and the promise stays with the person who asked.
The question arrives
Comments and DMs arrive together. What needs you comes first.
The draft does not guess
Written your way. When a fact is missing, it leaves a gap instead of guessing.
Save to your fact sheet, about cheese bread: leva polvilho azedo?
You send, and Postato asks
If your reply has a new fact, it asks whether to save it to your fact sheet. Nothing goes in without you.
You wrote “sai na sexta”. When you sent it, it became a promise.
The promise is saved
It stays on the profile of the person who asked until you mark it as done.
Fictional profiles and conversations, for illustration.
She asked in March.In July, you knew who was waiting.
Postato keeps track of who asked for what, even months later. When you deliver, the list of people who were waiting is ready.
She asks.
You promise, and move on.
Other people ask for the same thing.
You promised this video to 23 people, starting with bia.fermenta in March. Let the people who asked know?
Four months later, you know who to tell.
Fictional profiles and conversations, for illustration.
Comments, DMs, people and promises.All organized for you to reply.
Open one screen and see what still needs a reply, who is waiting and what you promised.
One inbox for comments and DMs.
Everything waiting for an answer is in one queue. Filter questions, DMs or compliments and answer many at once.
Every draft sounds like you.
Written from your own replies, with the facts in your fact sheet. When a fact is missing, the draft shows what is missing.
Every person has a story.
Long-time fans, newcomers and the ones who went quiet.
Promises are kept.
"I'll post it next week" is saved on the profile of the person who asked, until you mark it as done.
They commented “I WANT IT”, they got the link.Automation handles the repetitive part.
People comment the keyword and get the link in their DMs, with a short reply on the post. You get time back for real conversations.
Keyword
You pick the words that trigger the automation, like “I WANT IT”, “recipe” or “link”.
Short public reply
The person who commented sees a reply on the post, with variations so the same sentence does not repeat.
One DM per person
Each person gets the message once per automation, even if they comment again.
Pauses if Instagram limits you
If Instagram limits the account, the automation pauses on its own. Nothing is left half done.
Three DM formats
A message with the link the person asked for.
Up to 3 buttons, each one opens a link or replies in the chat.
Up to 10 cards, each with up to 3 buttons. Titles up to 80 characters.
Fictional profiles and conversations, for illustration. The screens imitate Direct, without the Instagram brand.
Abuse and spam disappear.The rest is up to you.
You choose, type by type, what Postato hides on your posts and what comes to you to reply. Your Instagram, your rules.
- You choose what to hideType by type: abuse, spam, bullying, criticism. Postato suggests based on what you already did.
- What you want to answer reaches youThe types you reply to go to “Needs you”, with drafts.
- You review and undoEverything hidden goes into a list. One click shows it again.
Fictional profiles and conversations, for illustration.
Everything in Postato.Feature by feature.
The full list, so you can compare at your own pace.
Inbox for comments and DMs
Everything in one queue. What needs you comes first.
Drafts in your voice
Written from your own replies. You approve them for as long as you want.
Your fact sheet
A fact from your reply only goes into the sheet if you approve it: for one post, for a topic or always.
Autopilot by comment type
Start with compliments. Turn it on when you trust it and off whenever you want.
Log of what went out on its own
Every automatic reply is logged, with a window to undo, a daily limit and pause.
People and history
Every person with their conversations, requests and relationship strength.
Promises
What you promise in a reply is saved until it is done.
Comment-to-DM automation
Keyword, public reply and a DM in 3 formats: text, buttons or carousel.
Posts, Reels and Stories
Comments on each post and Reel, kept separate by post. Replies to your Stories arrive as DMs.
Comments from the last 30 days
When you connect, Postato reads what already arrived. You do not start from zero.
Moderation
You choose what to hide, type by type. One click shows it again.
Several profiles in one plan
Switch profiles in one click, each with its own voice.
Team and roles
Members with roles and access only to the profiles they manage.
Dashboard with your agency's brand
Your logo and colors on the dashboard your client sees.
Human support in Portuguese and English
Real people answer, in your language.
AI drafts. You approve for as long as you want.When you trust it, switch on autopilot.
- Autopilot turns on by comment type.Start with compliments. Everything else keeps waiting for your approval.
- Postato shows when it is worth turning on.“In your last 50 replies to compliments, you sent 48 without changing anything.”
- Some conversations never go on autopilot.Criticism, partnerships, abuse and replies with a missing fact always wait for you.
- Everything that goes out on its own is logged.With a window to undo, a daily limit and pause at any time.
- Your data is yours.Disconnect whenever you want and request deletion of your data.
Example numbers.
For people whose work is conversation.On your own, as a pair or with a team.
The same product, from your first profile to an agency with many clients.
Creator
You answer everything yourself, on your phone, between one post and the next.
- One inbox for comments and DMs
- Drafts in your own voice, approved by you
- Your promises, kept
People who manage several creators
You switch between profiles and need to remember who is who on each one.
- Switch profiles in one click
- Each profile with its own voice
- Always visible who is acting
Agency
You serve several clients with a team and need control.
- Members with roles
- Separate clients
- Dashboard with your agency's brand
Three steps to get started.
Fictional profiles and conversations, for illustration. The permissions screen is Instagram's, simplified here and without the brand.
Try everything before you choose.Then pick the plan that fits your size.
When we open, your account will start with a 7-day free trial, with 1 Instagram profile, 100 AI drafts and 200 automated DMs. Then you choose your plan.
When we open, you will have a 7-day free trial.
You sign up, connect Instagram and the trial starts right away, with no plan to pick.
For 7 days, you use it for real.
1 Instagram profile, up to 100 AI drafts and 200 automated DMs, with inbox, people and promises.
Then, you choose your plan.
Without a subscription, the dashboard is read-only for 30 days. After that, the data is deleted.
On the annual plan, pay for 10 months and use 12.
Solo
For creators working alone.
R$59/month
- 1 Instagram profile
- 1 member
- 1,000 AI drafts per month
- 5,000 automated DMs per month
Team
For people who manage several creators.
R$149/month
- 3 Instagram profiles
- 3 members
- 4,000 AI drafts per month
- 20,000 automated DMs per month
Agency
For agencies with clients.
R$399/month
- 10 Instagram profiles
- Unlimited members
- 12,000 AI drafts per month
- 100,000 automated DMs per month
- Your own brand on the panel
Frequently asked questions.
Didn't find what you need? E-mail us at contato@postato.com.br.
Do I need a professional Instagram account?
Yes. Postato works with Creator or Business accounts, the only ones Instagram lets apps connect to.
Does Postato post anything on its own?
Only what you turn on. Replies go out when you send them. If you turn on autopilot for a comment type, like compliments, replies of that type go out on their own, with a log, a window to undo, a daily limit and pause. Criticism, partnerships, abuse and replies with a missing fact always wait for you.
What happens when the trial ends?
If you do not subscribe to a plan, the dashboard is read-only for 30 days: you can see everything, but you cannot reply, generate drafts or automate. After that, the data is deleted.
Does it work with “comment I WANT IT and I'll send you the link”?
Yes. You create an automation with the keyword, write the public reply and choose the DM: text with a link, a message with buttons or a carousel of up to 10 cards. Each person gets the DM once, and the automation pauses if Instagram limits the account.
Does Postato hide comments on its own?
Only the types you choose. You decide, type by type, what stays and what is hidden: abuse, spam, bullying, criticism. Postato suggests based on what you already did, and everything hidden goes to Moderation, where one click shows it again.
How do drafts learn the way I write?
We read the replies you already wrote and build a voice guide. You review it, edit it and turn each rule on or off.
Does it work with TikTok?
For now, Instagram. TikTok is coming soon.
Can I manage several profiles?
Yes, on the Team and Agency plans. Each profile stays separate and you always see who is acting.
How do I disconnect and delete my data?
Disconnect in Settings, Connections. Data deletion is explained on the data deletion page.
Every promise has someone waiting.Start with the next one.
Free trial when Postato opens, with you in charge.